How Starbucks Stays On The Cutting Edge With Atomic Leadership

Study Starbucks Founder Howard Schultz to Help 10X your Business

That’s me in front of Starbucks in sweaty Paris, France in September 2023.

Whenever my wife and I stop by a Starbucks, I picture sipping coffee at the first Starbucks in Seattle, Washington.

The first Starbucks coffee came from a cart in Seattle at the legendary Pike Place Market.

That humble coffee cart was the seed. From it blossomed Starbucks, the unstoppable global phenomenon we know today.

And it’s all due to the powerful leadership of Howard Schultz.

Wow, what an incredible journey. And your business can benefit from the Starbucks story.

You’re probably wondering, “What’s so special about this Schultz guy?”

Well, grab your coffee and let’s look at a story of vision, passion, and the courage to dream big.

Schultz Started at the Bottom

Back in 1982, Schultz was just a lowly Starbucks employee.

But he quickly became obsessed with the company. It had the potential to revolutionize coffee.